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SCTE 118-1 2019

Program-Specific Ad Insertion - Data Field Definitions,Functional Overview and Application Guidelines

standard by Society of Cable Telecommunication Engineers , 2019

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Current Traffic Systems allow Affiliates to schedule the insertion of commercial advertising in either a Time-Based or Event-Based "Window" format. Both Time-Based and Event-Based reservations are setup well in advance based on communication from the Networks as described in Section 6 (Informative).

Program-Specific Ad Insertion is the scheduling and insertion of a Spot into a specific broadcast Program in order to avoid misplacement of the Spot as in the cases of sports overruns, delays, alternate programming or other variations from a published schedule.
 

Product Details

Published:
2019
Number of Pages:
19
File Size:
1 file