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Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations

2013 Edition, January 1, 2013

Complete Document

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Active, Most Current

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ISBN: 9781118423998
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Product Details:

  • Revision: 2013 Edition, January 1, 2013
  • Published Date: January 2013
  • Status: Active, Most Current
  • Document Language: English
  • Published By: John Wiley and Sons (WILEY)
  • Page Count: 272
  • ANSI Approved: No
  • DoD Adopted: No

Description / Abstract:

Make your next presentation a Success Story The secret is out and it's called CAST, an amazing new presentation system that combines sophisticated storytelling and visualization techniques. While it may not literally have the power to move mountains or part the Red Sea, wherever it's been used to sell an idea or spark organizational change, the results have been nothing short of miraculous. If you've been tasked with selling a revolutionizing product, pitching a concept, or getting people on board with change, your life just got a lot easier. Written by the creators of CAST and the Visual Story Map modela powerful process visualization toolStories That Move Mountains gives you everything you need to put this high-impact presentation process to work right away. The book includes: A practical introduction to CAST concepts, tools, and techniques Sample Visual Story Maps and templates Illustrated mini-guides showing how to use specific techniques most effectively Step-by-step guidance on how to create your own Visual Story Maps Expert advice on how to deliver high-impact presentations One-page handouts and other valuable presentation aids Tips on how to reengineer the same presentation for different audiences Detailed worked examples that run through the book with screenshots, handwritten notes, and images of whiteboards to illustrate how to apply the techniques in the real world Selling change is hard. Motivating people to enthusiastically embrace and act on it, nearly impossible. Learn how to harness the power of visual storytelling and make the hard simple and the nearly impossible easier than you ever imagined it could be. The companion website at www.storiesthatmovemountains.com features examples of CAST in action; links and blog postings to more examples; and downloadable Story Maps and other templates from the book.